Elevating Hawai‘i’s Next Generation of Musicians
The On The Rise (OTR) Program is dedicated to fueling the careers of Hawai‘i’s emerging musicians, providing the support they need to grow as professional entertainers.
Through strategic partnerships and industry resources, OTR creates real opportunities—from mentorship and career guidance to paid gigs, master classes, and hands-on experience. Artists gain valuable insight into songwriting, marketing, self-promotion, stage presence, and performance skills, helping them navigate both the art and business of music.
Applications for the 2026 OTR Season Opens November 17, 2025
Empowering Emerging Artists Through Action
Professional Shows & Performances
Empowering OTR Artists to thrive by connecting them with live event opportunities and organizations seeking talent.
Mentorship
OTR musicians gain guidance and support to grow, thrive, and carry forward Hawai‘i’s musical legacy through mentorship from the Islands’ most respected performers.
Masterclasses & Empower Sessions
HKF offers OTR Artists Masterclasses covering Foundation & Fundamentals, Brand, Sound & Style, Presentation & Performance, Royalty Administration
Publicity Opportunities
HKF facilitates promotional opportunities across TV and radio, showcasing upcoming performances, artist spotlights and music
GOT QUESTIONS?
Check Out Our OTR FAQ
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An OTR Artist is defined as a musician in their early career stages, honing their skill and capturing their audience's attention during performances. May or may not have a recurring music gig or perform as an opening act for established musicians.
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All musicians must be a Hawaiߵi State resident and U.S. Citizen for a minimum of 2 years, with experience performing professionally on stage in Hawaiߵi
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This program is open to individuals 21 and over,
If you’re under 21, we still encourage you to join our artist mailing list to receive updates about future opportunities and programs designed for musicians of all ages.
Stay inspired and keep sharing your music!
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How often are applications accepted?
Applications are generally open once a year. Current application season is Nov 17, 2025 - Jan 5, 2026.
You are encouraged to sign up for the HKF newsletter for the most up to date information, or check back for future dates
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Musicians who perform as a solo or duo act, entering the professional music scene. A basic overview of criteria for an OTR applicant is listed HERE.
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The HKF OTR program looks for entertainers who can play at least one musical instrument as many venues require the artist to be able to accompany themselves on stage.
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The application review takes approximately 45 days (estimate) and includes:
➤ Live performance review
➤ Review of online videos, presence, and platforms
➤ Final applicants are reviewed with the HKF OTR committee
Once review is final, the applicant will be notified via email. Applicant will be notified of their appliction status.
They will also be notified if there is a delay in the application process.
Specific dates and information can be found HERE
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The HKF defines a “professional musician” as someone who is reasonably compensated for their musical performances. They may perform individually or with other musicians, play instruments, and/or sing.
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Music related references are required as the HKF values reliability, punctuality, respectful, and professional behavior in an Artist
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As part of the OTR program, marketing & social media participation is required and assistance is available.
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Meet Our 2025 OTR Artist Community
“I was always a musician in Hawaiʻi. Now, I feel like I’m truly part of the music industry, thanks to the support and opportunities the OTR family has given me.”
Jenny Yim, HKF OTR Artist
Meet The HKF OTR Team
MAHALO to our PARTNERS